Workshop Description
To be a successful medical representative, mastering how to sell is a must. This comprehensive module, introduces traditional (influence-based) and modern (facilitative and consultative based) selling techniques and prepares the participants for a variety of sales environments ranging from a simple doctor’s visit to a sophisticated KOL sales call.
Psychology is one of the main components of this module. There is an emphasis on customer loyalty which is responsible for most sales and long term profitability of any business. As a salesperson you need to take specific steps (relying heavily on many psychological aspects) to create a loyal customer that keeps coming back to you time and again.
This module contains many exercises, role plays, and guidelines to help the delegates master the sales skills during the module and start applying their newly acquired knowledge to their professional lives straight away. These are then followed by more comprehensive sales exercises that help the participants put series of stand-alone skills into practice and learn how to approach sale events as a whole.
Learning Objective
The delegate will:
- Sell using a structured framework and have the right mentality to maximize your conversion
- Take advantage of modern sales techniques by understanding the difference between the traditional and modern methods
- Focus on the customer’s needs and pitch your sale from the most efficient angle to get maximum results
- Phrase your sentences efficiently when selling a product or an idea
- Sell by focusing on the customer using effective modern selling frameworks
- Use the power of the brain to optimize your sales activities
- Read and use body language effectively to enhance your communication skills
Who should attend?
Anyone interested in acquiring and developing his sales skills
Prerequisites
None
Duration
2 days
Workshop Level
Beginners and Intermediate