Webinar Description
In this webinar, delegates will be introduced to the entire process of marketing and see how each area can benefit their
organisation. These areas are systematically explored and exercises are provided so that delegates can apply these techniques to specific scenarios or to their own organisation. Delegates will learn about
customer’s decision making process, how to segment markets, how to target customers and how to define a marketing mix to target those segments. Many areas such as pricing strategies and various methods of promoting products are explored as well.
The aim of this webinar is to
familiarise delegates with what is involved in marketing using mainly qualitative methods and increase their awareness about various critical areas. This webinar can be particularly useful for those who are mainly involved in product design or management whose increased knowledge of marketing can help them to produce better products.
The webinar provides many opportunities
to delegates to explore marketing methods used by their own
organisations and critically evaluate them with the help of other delegates and the trainer. If delegates are from various
organisations, this can provide a great opportunity to borrow marketing ideas from other industries which historically has been a great source of marketing innovation.
Learning Objective
By the end of this webinar the delegates will be able to:
- Understand historical approaches to marketing and how marketing process works in practice
- Analyse your company in relation with your competitors and by examining your customers’ decision making process
- Segment the market, target each segment and use a marketing mix to address each segment as part of your marketing strategy
- Use product life cycle to decide on your marketing strategy
- Set your pricing strategy using a variety of methods and in line with supply and demand
- Identify distribution channels and setup various ways to get your products to customers ahead of your competitors
- Use four main elements of promotion to popularise your products
- Follow a number of well-established marketing guidelines to maximise your chances of success
Who should attend?
Anyone
Prerequisites
None
Duration
Number of sessions: 2
Each session will be for 2 hours including 10 - 15 min for questions and answers.
Webinar Level
Beginners and Intermediate