Workshop Description
The purpose of this model is to introduce the concept of Key Accounts, process and Planning that will enable the medical representatives to manage major accounts.
Learning Objective
The delegate will:
- Better evaluate major accounts
- Develop Plans & strategies
- Understand who Key decision-makers are
- Manage your Advocates
- Manage contracts
- Write an Account Objective (s)
- Present their Key Account Plan
- Use specific tools & how to use them on a going basis
Who should attend?
Representatives who Manage Key Accounts
Duration
1 or 2 days